Mission Critical Health is a publisher of evidence-based educational content.

Grants  &  Sponsorships

Unrestricted Educational Grants

Mission Critical Health is evidence-based, trustworthy content supported through educational grants and sponsorships. Mission Critical Health is NOT supported by advertising dollars and does not participate in product sales promotions. Many of our distributors do not permit commercials or advertising content. Mission Critical Health is supported through winning educational grants from various grant providers, including: industry stakeholders, public, private, non-profit and for-profit companies. Mission Critical Health adheres to both grant guidelines and stringent editorial guidelines which persist throughout every story we produce, regardless of the funding source(s). We encourage participants to review our editorial guidelines.

Editorial Guidelines PDF


Mission Critical Health's (MCH) trustworthy content attracts sponsors who pay to associate their products or services with the editorial content. When this happens, you will hear a voice-over announcing, "Mission Critical Health is made possible through the generous contributions of individuals and organizations. This portion of the program is supported through a philanthropic contribution from..." or "Made possible in part by..." next to their name or logo during the credits of the program. The MCH's website may recognize these supporters in addition to the video asknowledgment as well. At no stage do the sponsors have a say in which stories MCH covers, which people MCH interviews, or how we present our editorial content on television or our digital services. The editorial content is commissioned and produced solely by MCH editorial staff or external contractors overseen by MCH editorial staff. All evidence-based content is produced to MCH meet both grant guidelines and editorial guidelines.

$9,800 Educational Grant / Sponsorship

Two Minute News Report: Supports the development of an editorial, peer-reviewed clinically-cited, nationally-distributed, two- minute, in-studio News Report. The News Report are independently produced third-party, unbiased productions with attribution modeling for measurement of audiences at the individual viewer level. Support for two or more reports can be reduced to reflect costs savings gained from a same-day shoot schedule.

$28,500 Educational Grant / Sponsorship

Feature Story / Case Study: Supports the complete independent development, research, script writing, editing and national distribution of a five-to-seven minute in-depth hospital best practice spotlight, patient story, disease specific patient educational video or clinical case study. Case studies include either one or two full days of filming on-location in the continental United States.

Benefits of Underwriting

Captive Targeted Audiences:

Underwriters provide Unrestricted Educational Grants or sponsorship funding to support non-profit national campaigns which disseminate important healthcare information to a national audience of 30 Million healthcare patients and professionals. Underwriters of these strategic non-profit initiatives will benefit from supporting Mission Critical Health and our non-profit partners in the following ways:

* Reaching Healthcare facilities: The Tier 1 network delivers vaulable content to a large, attentive and responsive audience of healthcare executives, healthcare professionals, influential opinion leaders, patients and caretakers. Printed or electronic campaign resource kits are also available to provide persistent messaging within the healthcare environment.

* Strategic positioning within Hospitals, Nursing Homes, and Physician offices: The decision to support this educational initiative with a relatively small grant helps to deliver important patient care news to patients and healthcare decision makers. No other platform can deliver this audience with the comprehension, retention and participation levels like Mission Critical Health.

* Reliable Information: Supporting Mission Critical Health is considered a reliable investment in "Brand Prestige." Credible editorial coverage helps position industry innovators as leaders within the industry. Mission Critical Health programs meet both editorial and PBS billboard "Red Book" guidelines. We strive to ensure important information is communicated in a professional, evidence-based approach. There should be no expectation of endorsement from the broadcasters of Mission Critical Health or increased sales as a direct outcome from participating in any of Mission Critical Health's programming. Mission Critical Health is an educational / editorial program, not a direct response or advertising program.

* Long format productions (30 min+): a PBS-compliant, sponsor-recognition billboard provides respectable exposure for sponsoring organizations. These billboards provide dedicated time to present the underwriting company's mission and logo. This branding positions the sponsor in front of patients and healthcare professionals with a strong interest in learning about best practices, new innovations and practical ways to solve the challenges they face when providing healthcare. Short format content does not include billboards.

Please contact info@MissionCriticalHealth.com if you are interested in either participating in, supporting or receiving MCH public health content.

Custom Productions

Each Production is Unique

The development and delivery of each message is unique to each client. Who is the audience? How is the audience accessing the content? How complex is the message being delivered? Is there a call to action or is the message strictly educational? How can the video treatment improve retention? Will graphics be used to deliver information or is content delivered via on-camera interviews? Is a studio the best location for filming or with a specific location better support the development of the story?

These are some of the questions that need to be answered prior to developing a production budget. MCH will work with you each step of the way to determine the best use of funds to get the best results. MCH can complete most productions in-house. The folowing list represents some of our in-house services:

* Concept Development & Story Board Services

* Script Writing

* Project Management & Production Coordination

* Talent Search and Casting

* Graphics & Motion Graphics

* HD Production & Post Production

* Filming Crews for Studio and Remote Locations

* Spanish Language Production, Voice Over and Translation Services

* Distribution on National, Local, OTT and Retail TV channels

* HD Production & Post Production

Contact a MCH producer to receive a complementary estimate and needs analysis for your next media project.


Sandra Barker, PHD
Center for Human-Animal Interaction
Virginia Commonwealth University School of Medicine

These are AWESOME!! The patient case study brought tears to my eyes. Thank you for capturing what we do so beautifully. I will share the videos with all who participated – and more as we will use it on our website and shout it out on social media. I make many presentations nationally and internationally and these will be included, for sure. Thank you again,

Karen Corrick, BSN, RN
Nursing Informatics
Great River Health Systems

We showed the video... at our Nursing Council meetings. They were THRILLED!! They in turn took it back to their staff meetings on the floors. We have heard nothing but positive comments. I think it has helped bring it to the fore front for our staff, and helped stress to them the importance of auto-pump programming.






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