Mission Critical Health is a publisher of evidence-based educational content.

Grants  &  Sponsorships

Grant Writing Services

With access to a data base of a full list of U.S. Foundations and Private Philanthropists, we conduct match research to find those most aligned with the core mission of your organization. We are proud to deliver turn-key grant services including identification and analysis of grant opportunities, extensive research, conducting needs assessments, program model development, creation of management plans, evaluation design, budget planning, completion of required forms, and electronic submission. We work collaboratively with you to develop a program model that meets the strategic goals of your organization and aligns with funders' priorities we take on the frustrating details of grants management to help you keep your program on track. We strive to establish a meaningful and ongoing partnership with our participants to support program implementation and advancement of your organization's strategic initiatives.

Unrestricted Educational Grants

Mission Critical Health (MCH) is evidence-based, trustworthy content supported through educational grants and sponsorships. Mission Critical Health is NOT supported by advertising dollars and does not participate in product sales promotions. Many of our distributors do not permit commercials or advertising content from MCH. MCH is supported through winning educational grants from various grant providers, including: industry stakeholders, public, private, non-profit and for-profit organizations. MCH adheres to both grant guidelines and stringent editorial guidelines which persist throughout every story we produce, regardless of the funding source(s). Grant funding sources are acknowledged in the credits at the close of all grant supported content development. We encourage participants to review our editorial guidelines.

Sponsorship

Most companies and organizations work diligently to control their messaging. Most are proactive and utilize earned, integrated and owned media as three legs to their communications strategy, while others are locked into an older model of communications consisting of just advertising and waiting for earned media to call. The traditional models of public relations and paid media continue to evolve but it is safe to say that in 2018 all corporate communications and public relations strategies should include targeted integrated story-telling editorial opportunities.

Native advertising, integrated editorial or sponsored editorial content, is a new opportunity for brands to promote owned content through traditional news channels. As news publishers contend with declining advertising and subscription revenue, the News publishers have introduced a new business model that is erasing the boundaries between earned and paid media. Many publishers are now open to turning brand-driven content into a form of advertising, with articles often labeled as “sponsored content.” In this model, content appears as an article or video within a traditional news section and is co-mingled with a publisher’s editorial content. Some ad companies are automating this paid syndication process by dropping sponsored links and images in the footer of related, but un-sponsored news articles.

The integration model, similar to traditional product placement, enables a brand to weave its name and message into a news article. MCH producers first qualify the integration to ensure it is justified and supported with peer-reviewed evidence prior to approving the development of any integrated content. Articles can also be written to include a sponsor as an attributed source. Native advertising is often deployed on social media. For many years, celebrities with large followings have been paid to tweet about a product or service as if the tweet were authentic. Now, news services with large followings are publishing integrated content in a paid media arrangement. The traditional models of public relations and paid media continue to evolve but it is safe to say that in 2018 all corporate communications and public relations strategies should include targeted integrated editorial opportunities.

Mission Critical Health's trustworthy content attracts sponsors who pay to associate their products or services with our editorial content. MCH manages the sponsor attribution(s) utilizing the industry's accepted models. A series of sponsored content will be announced with a voice-over announcing, "This XYZ series is made possible through the generous contributions of individuals and organizations. This portion of the program is supported through a philanthropic contribution from..." or "Made possible in part by..." next to the sponsor's name or logo during the credits of the program. Alternatively, MCH's website may recognize integrated editorial supporters as a list of annual supporters. At no point do the sponsors direct which stories MCH covers, which people MCH interviews, or how we present our editorial content on television or our digital distribution services. The editorial content is commissioned and produced solely by MCH editorial staff or by external producers overseen by MCH editorial staff. All evidence-based content is produced by MCH to meet both grant guidelines and editorial guidelines.

$4,800 Sponsorship or Unrestricted Educational Grant

Thirty-Second News Report: Supports the development of a thirty-second report to be inserted into a two-minute NYSE / NASDAQ hosted news-desk delivery. The News Report are independently produced third-party productions.

Distribution includes media delivery across 76 local news stations and morning show programs including ABC, NBC, CBS stations and indepentently owned stations nationwide.

$26,000 Sponsorship or Unrestricted Educational Grant

Feature Story / Case Study: Supports the complete independent development, research, script writing, editing and national distribution of a five minute in-depth hospital best practice spotlight, technology breakthrough, patient story, disease specific patient educational video or clinical case study.

Distribution includes media delivery across 40,000 waiting room TVs reaching 12 million viewers each month and archiving in 3,500 Public and Academic Libraries. Case studies include filming on-location within the continental United States.

$14,500 Sponsorship or Unrestricted Educational Grant

Two Minute News Report: Supports the development of a clinically-cited editorial two- minute, NYSE / NASDAQ studio interview or hosted news-desk delivery of the News Report. The News Report are independently produced third-party, unbiased productions with attribution modeling for measurement of audiences at the individual viewer level.

Distribution includes targeted article distribution across 4,500 peer-reviewed medical journals as recommended reading or placement on 150 local TV News Channel websites, media delivery across 40,000 waiting room TVs reaching 12 million viewers and archiving in 3,500 Public and Academic Libraries. Support for two or more reports can gain economies of scale resulting in the development of more content.

$32,000 Sponsorship or Unrestricted Educational Grant

Feature Story / Case Study: Supports the complete independent development, research, script writing, editing and national distribution of a five-six minute in-depth hospital best practice spotlight, patient story, disease specific patient educational video or clinical case study.

Distribution includes targeted article distribution into 4,500 peer-reviewed medical journals or placement on 150 Local TV News Channel websites, media delivery across 40,000 waiting room TVs reaching 12 million viewers each month and archiving in 3,500 Public and Academic Libraries. Case studies include filming on-location within the continental United States.

Benefits of Underwriting

Captive Targeted Audiences:

Underwriters provide Unrestricted Educational Grants or Sponsorship funding to support non-profit national campaigns to disseminate important healthcare information to a national audience of 15 Million healthcare patients and professionals. Underwriters of these strategic non-profit initiatives will benefit from supporting Mission Critical Health and our non-profit partners in the following ways:

* Reaching Healthcare Providers: The Tier 1 network delivers valuable content to a large, attentive and responsive audience of healthcare executives, healthcare professionals, influential opinion leaders, and researchers. Recommended Reading inside peer-reviewed medical journals target this audience as they read the publication for clinical data.

* Strategic positioning within Hospitals, Clinics, Physician offices and Medical Journals: The decision to support a MCH educational initiative with a relatively small grant helps to deliver important patient care news and educational content to patients and healthcare providers. No other platform can deliver this audience with the comprehension, retention and participation levels like Mission Critical Health.

* Tax Deduction: Supporting Mission Critical Health comes with it the tax benefits of a 501(c)(3) donation. Credible editorial coverage helps position industry innovators as leaders within the industry. Mission Critical Health programs meet both editorial and PBS billboard "Red Book" guidelines. We strive to ensure important information is communicated in a professional, evidence-based approach. There should be no expectation of endorsement from the broadcasters of Mission Critical Health or increased sales as a direct outcome from participating in any of Mission Critical Health's programming. Mission Critical Health is an educational / editorial program, not a direct response or advertising program.

* Long format productions (30 min+): Such as documentaries will include PBS-compliant credits and a sponsor-recognition video billboard providing respectable exposure for sponsoring organizations. These billboards provide dedicated time to present the underwriting company's mission and logo. This branding positions the sponsor in front of patients, healthcare professionals and a national TV audience who have a strong interest in learning about healthcare challenges and solutions. Short format content does not include billboards or credits.

Please contact info@MissionCriticalHealth.com if you are interested in either participating in, supporting or receiving MCH public health content.

Custom Productions

Each Production is Unique

The development and delivery of each content message is unique to the targeted audience. Who is the audience? How is the audience accessing the content? How complex is the message being delivered? Is there a call to action or is the message strictly educational? How can the video treatment improve retention? Will graphics be used to deliver information or is content delivered via on-camera interviews? Is a studio the best location for filming or with a specific location better support the development of the story?

These are some of the questions that need to be answered prior to developing a production budget. MCH will work with you each step of the way to determine the best use of funds to get the best results. MCH can complete most productions in-house. The folowing list represents some of our in-house services:

* Concept Development & Story Board Services

* Script Writing

* Project Management & Production Coordination

* Talent Search and Casting

* Graphics & Motion Graphics

* HD Production & Post Production

* Filming Crews for Studio and Remote Locations

* Spanish Language Production, Voice Over and Translation Services

* Distribution on National, Local, OTT and Retail TV channels

* HD Production & Post Production

Contact a MCH producer to receive a complementary estimate and needs analysis for your next media project.

Comments

Sandra Barker, PHD
Center for Human-Animal Interaction
Virginia Commonwealth University School of Medicine

These are AWESOME!! The patient case study brought tears to my eyes. Thank you for capturing what we do so beautifully. I will share the videos with all who participated – and more as we will use it on our website and shout it out on social media. I make many presentations nationally and internationally and these will be included, for sure. Thank you again,

Karen Corrick, BSN, RN
Nursing Informatics
Great River Health Systems

We showed the video... at our Nursing Council meetings. They were THRILLED!! They in turn took it back to their staff meetings on the floors. We have heard nothing but positive comments. I think it has helped bring it to the fore front for our staff, and helped stress to them the importance of auto-pump programming.

Phone

561-304-2939

E-Mail

info@missioncriticalhealth.com

Address

4095 State Rd 7 #L-128
Wellington FL 33449