Mission Critical Health is a publisher of evidence-based educational content.

MCH Distribution Reports
  • 490,164 Airings Spt
  • 137,522 Airings Oct
  • 26,985 Airings Nov
  • 246,168 Airings Dec

Mission Critical Health Introduction

MCH's patient, professional education and healthcare investor relations videos have targeted distribution throughout healthcare facilities and investor platforms nationwide.


The ever-increasing pace of scientific and technological discoveries is impacting medicine today. It is difficult for both patients and healthcare providers to keep up with new research and recently-approved treatments. MCH strives to embrace our role as an educator helping raise the awareness for universal healthcare, especially for devastating diseases like cancer. The MCH team will continue to develop and publish comprehensive trust-worthy content focusing on improving communication between patient and provider with the following goals:

Mission CRITICAL: indispensable, vital, crucial

Mission Critical Health works to strengthen primary-care and community health systems through education. We base our educational topics on new research and the objectives of the Institute for Healthcare Improvement. Known as the “TRIPLE AIM,” those objectives are:

1. Improve the health of the population
2. Enhance the patient experience of care, including quality, access and reliability
3. Reduce, or at least control, the per capita cost of care.

We embrace the idea that the entire healthcare system should seek to improve the well-being, education and engagement of the population. While our current educational efforts focus on the first two elements of the Triple Aim, we believe that improving the engagement and education of the population ultimately impacts the cost of care.

Mission Critical Health's public health and medical educational programs are designed to improve the education of professionals and patients through improved information sharing. The delivery of healthcare news through media provides healthcare facilities and medical companies with a national platform to share Best Practices, new research results, demonstrate the efficacy of new bundles and to drive us all closer to our common goal to improve patient care.

Mission Critical Health producers focus on the evidence-based results, proven tools, best practices, techniques and procedure that support healthcare professionals in their mission to improve public health, patient safety, reduce re-admissions and improve patient engagement. We provide in-flight, editorial, recommended journal article reading content placement, unbiased third party, integrated market mix, with demographic modeling for unified measurement. We have found this to be the best possible approach to content creation and distribution.

Targeted Healthcare Distribution

Mission Critical Health's content is delivered to healthcare viewers nationwide through point-of-care digital TV displays, satellite-training distributors, healthcare trade publications, and through local TV and local news-channel websites. These national media partners make up our "Tier 1" distribution network.

As of September 2014, the U.S. Government has full licensing rights to broadcast the videos we provide for distribution through government channels. Each story will be reviewed by Veterans Affairs and the Pentagon News Director prior to distribution of any story. The Pentagon distribution reaches 1 Million V.A. and active military viewers via satellite and cable networks.

Each month the Mission Critical Health "Tier 1" distribution network reaches:

- Updated 8/17-


Professional Audiences: The Mission Critical Health series is distributed through professional journals and editorial websites with additional targeted delivery to industry stakeholder audiences. Additional distribution includes a national monthly audience of 3 million healthcare professionals in hospitals and private practices.

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Subject Matter Expert Participation: Mission Critical Health works with industry leaders to participate in each educational initiative. This ability to create content with in-depth expert interviews filmed within research labs, healthcare facilities and clinical locations nationwide makes our content immediately trust-worthy.

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Patient Audiences: Each month Mission Critical Health content is distributed to multiple media outlets reaching a national audience of patients, their supportive family members and those interested in improving their lifestyle. We reach these audiences as captive viewers or behavior-based search results.

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General Audiences: The Mission Critical Health series is currently provided to local television news-channel websites and TV program directors representing 300 individual TV affiliates nationwide.

Additional distribution development is on-going.






A Call with a Producer