Mission Critical Health is a publisher of evidence-based educational content.

Owned / Earned / Integrated

The first responsibility for the segment Mission Critical Health's producers is to identify a compelling story with supporting evidence. The earned and guaranteed distribution utilized by Mission Critical Health relies on the story's ability to engage a national healthcare audience. The distribution is a strategic blend of earned media, owned and guaranteed distribution on a multitude of targeted national and international media outlets.

Owned & Earned Media

Mission Critical Health provides guaranteed distribution of all approved content through Owned and Earned media outlets to a monthly viewing audience of 30 million .

Waiting Rooms

Educational content provider to 40,000 healthcare offices reaching 12 million captive patients monthly.

Publisher Integration

Provider to Medical Publishers reaching 500,000 U.S. physicians and news services in 30 countries.

Libraries Worldwide

3,500 Libraries curating award-winning content collections transforming the way people research, learn, and teach.

Journal Content Discovery

Recommended content inside 4,500 Journals from 300 publishers visited by more than 3 Million healthcare professionals.

Editorial Systems

Distribution to 150 local news websites, 550 news systems, 36,000 Journalist at more than 9,000 media organizations.

Integrated Media

Mission Critical Health (MCH) can boost impact for our clients with distribution through the integrated media options listed below or through the creation of instructor-led educational materials. MCH also films interviews on-location at the Stock Exchanges in New York with publicly traded companies for distribution through Reuters.

Content Discovery

12 Million captive patients in waiting rooms see trust-worthy Mission Critical Health (MCH) content each month supported by published clinical data or expert interviews with a push to "Learn More" by visiting a related website. MCH can further target specific viewers via Geo-Zip Code and specialty practice targeting.

Consumers can also find MCH as recommended content on 4,500 Journal sites frequented by doctors and healthcare professionals. These sites are visited by 3 Million Healthcare providers each month. MCH can reach 90% of all U.S. physicians but can narrow the audience via Geo-IP targeting, Institutional and Speciality Practice targeting.

Consumers can also find MCH content when watching or visiting their local News channels and news channel websites. MCH stories are distributed through multiple News aggregation services for TV, Web and Investor distribution. The Reuters investor platform for example, reaches 500,000 financial professionals, advisors, journalists and individual investors. MCH films interviews with publicly traded healthcare organizations on the stock markets in New York.

Internet discovery of MCH content is found alongside peer-reviewed publications, news sources and on trusted health websites such as WebMD.

The worldwide distribution of MCH content is based on our ability to source, produce and deliver compelling stories. SEO for MCH content is based on whether the topic is current and relevant, is the meta-data receiving high search volume and does this asset have multiple back-links to press releases, web pages and images? As you can see, MCH has a cross-pollination approach to optimizing content discovery.

Through our partnership with multiple educational content aggregators, MCH is offered to 3,500+ public libraries and university academic libraries worldwide, reaching more than 40 million students and 30,000 faculty members. MCH is part of a comprehensive streaming database of movies, music, television, history and news. This video database is the most up-to-date and relevant content for the academic, library and public community.

These educational distributors publish curated, discipline-focused, primary-source collections, and streaming media for learning and research. MCH is passionate about working with our participants to create landmark online resources that help scholars and students discover and learn.

How can viewers find a specific story?

Mission Critical Health's distribution network consists of entrenched industry publishers, distributors, websites and content aggregators with established professional and patient audiences. MCH is placing content where millions of our targeted audiences regularly look for content every day. We are not reinventing the healthcare content distribution wheel. MCH delivers content to the worlds leading sources but MCH can also customize media packages to meet the needs of our participants.

Is there a "Call-to-Action" within the story?

Call to Action (CTA) is a marketing term used extensively in advertising and selling.

MCH is an educational/editorial content provider and we do not produce advertisements but we do provide a clinical citation and we ask our viewers to "Learn More" by visiting the publisher or an informative website or reading the complete journal article.

Where can viewers find MCH content?

MCH reaches a targeted audience of healthcare decision makers through a variety of narrow cast distribution relationships. The following is a partial list of where MCH content is distributed:

  • Medscape
  • American Association of Critical Care Nurses (AACCN)
  • American College of Cardiology
  • The Journal of the American Medical Association
  • The Lancet
  • American Diabetes Association
  • American Society for Biochemistry and Molecular Biology
  • American Society for Nutrition
  • Canadian Medical Association
  • Journal of Medical Research & Innovation
  • TelVue
  • Amazon Fire
  • Apple TV
  • Roku TV
  • IOS & Android Apps... and more






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