Mission Critical Health is a publisher of evidence-based educational content.

Owned / Earned / Integrated

The first responsibility for the Mission Critical Health segment producers is to identify a compelling story. It is our editorial goal to educate healthcare audiences with supporting evidence that is both trustworthy and easy to retain. The earned media distribution relationships utilized by Mission Critical Health rely on the content's ability to engage a national healthcare audience. Earned media is not guaranteed. MCH "qualifies" each story to ensure it will engage viewers. MCH employs a multichannel strategy which is a blend of earned media and guaranteed distribution across the media and healthcare lansdcape to ensure each story receives an audience.

Earned Media

Mission Critical Health distributes content through Earned and Editorial media outlets reaching millions of people around the world. As a content provider to multiple distribution partners, MCH will evaluate the content and pair it with the appropriate distribution outlets such as journals, classrooms, local TV content servers, LIVE segments in 100 TV markets, national, or global distribution. Below are a few of MCH's available distribution options:

Federal & Defense

394 Million people in 63 languages around the world including USAGM, Army, Air Force, and other US media outlets.

Libraries Worldwide

3,500 Libraries curating award-winning content collections transforming the way people research, learn, and teach.

Waiting Rooms

Educational video content provider to healthcare offices reaching millions of captive patients monthly.

Business of Healthcare

Stock Exchange interviews accessed by 300,000 Financial professionals / investors and 2,500 Journalists via Reuters Eikon.

Content Licensing

Content licensing to publishers (i.e. Associated Press, Hearst, & Gannett) and cable MSOs (i.e. Comcast, AT&T, and Dish).

Acedemic Video Sharing

A moderated content platform integrates video into the classroom learning process with registered users in 70,000 schools.

Integrated Media

Mission Critical Health clients can boost their exposure through traditional media buying on TV, Radio, and Print as well as Social Media, Outdoor, and Sponsorship opportunities. MCH also supports educational campaigns through the creation of custom instructor-led educational materials.


TV media buying services consists of Network, Cable, VOD, Syndicated Programming, Linear, OTT, and Streaming platforms.


Digital campaigns can include Mobile, Social Media, Search, Display, Location-Based, Native, and Re-targeting.

Publisher Integration

Recommended content inside 4,500 Journals from 300 publishers visited by 3 Million HCPs and scientists in 30 countries.


Radio media buys can include National, Network, Syndicated, Spot, Streaming, Satellite, and Endorsements. .


Print ad buys can consist of ad placement in Magazines, Newspapers, Inserts, Direct Mail, and Polybags.

Sponsorship Marketing

Sponsorship opportunities include custom content sponsorships, Sports, Entertainment, Integrations, and Events.

Outdoor (OOH)

OOH services include creative design and Billboards, Transit, Street, Large Format, Airport, On-premise, and Aerials media purchase.

Content Discovery

Millions of captive patients in waiting rooms see trust-worthy Mission Critical Health (MCH) content each month supported by published clinical data or expert interviews with a push to "Learn More" by visiting a related website or by calling a unique 1-800 number. MCH can further target specific viewers via Geo-Zip Code and specialty practice targeting.

Consumers can also find MCH as recommended content on 4,500 Journal sites frequented by doctors and healthcare professionals. These sites are visited by 3 Million Healthcare providers each month. MCH can reach 90% of all U.S. physicians but can narrow the audience via Geo-IP targeting, Institutional and Speciality Practice targeting.

Consumers can also find MCH content when watching or visiting their local news channel websites. MCH stories are distributed through multiple News aggregation services for TV, Web and Investor distribution. The Reuters Eikon investor platform for example, reaches 500,000 financial professionals, advisors, journalists and individual investors. MCH films interviews with publicly traded healthcare organizations in the NASDAQ and NYSE stock markets studios in New York.

Internet discovery of MCH content is found alongside peer-reviewed publications, news sources and on trusted health websites such as WebMD.

The worldwide distribution of MCH content is based on our ability to source, produce and deliver compelling stories. SEO for MCH content is based on whether the topic is current and relevant, is the meta-data receiving high search volume and does this asset have multiple back-links to press releases, web pages and images? As you can see, MCH has a cross-pollination approach to optimizing content discovery.

Through our partnership with multiple educational content aggregators, MCH is offered to 50,000+ K-12 Schools, 3,500+ public libraries and university academic libraries worldwide, reaching more than 40 million students and 30,000 faculty members. MCH is part of a comprehensive streaming database of movies, music, television, history and news. This video database is the most up-to-date and relevant content for the academic, library and public community.

These educational distributors publish curated, discipline-focused, primary-source collections, and streaming media for learning and research. MCH is passionate about working with our participants to create landmark online resources that help scholars and students discover and learn.

How can viewers find a specific story?

Mission Critical Health's distribution network consists of entrenched industry publishers, distributors, websites and content aggregators with established professional and patient audiences. MCH is placing content where millions of our targeted audiences regularly look for health content every day. We are not reinventing the healthcare content distribution wheel, we are making it easier to access. MCH delivers content to the worlds leading sources but MCH can also customize media packages to meet the specific needs of our participants.

Is there a "Call-to-Action" within the story?

Call to Action (CTA) is a marketing term used extensively in advertising and selling.

MCH is an educational/editorial content provider and we do NOT produce advertisements but we do provide a clinical citation and we ask our viewers to "Learn More" by visiting the publisher or an informative website or reading the complete journal article.

Where can viewers find MCH content?

MCH reaches a targeted audience of healthcare decision makers through a variety of narrow cast distribution relationships. The following is a partial list of where MCH content is distributed:

  • Healthcare Waiting rooms
  • Local TV Stations & Websites
  • Libraries
  • Classrooms
  • Targeted Websites

  • Journals such as:
  • Medscape
  • American Association of Critical Care Nurses (AACCN)
  • American College of Cardiology
  • The Journal of the American Medical Association
  • The Lancet
  • American Diabetes Association
  • American Society for Biochemistry and Molecular Biology
  • American Society for Nutrition
  • Canadian Medical Association
  • Journal of Medical Research & Innovation
  • ... and more






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