Mission Critical Health is a publisher of evidence-based educational content.
The first responsibility for the Mission Critical Health segment producers is to identify a compelling story. It is our editorial goal to educate healthcare audiences with supporting evidence that is both trustworthy and easy to retain. The earned media distribution relationships utilized by Mission Critical Health rely on the content's ability to engage a national healthcare audience. Earned media is not guaranteed. MCH "qualifies" each story to ensure it will engage viewers. MCH employs a multichannel strategy which is a blend of earned media and guaranteed distribution across the media and healthcare lansdcape to ensure each story receives an audience.
Mission Critical Health distributes content through Earned and Editorial media outlets reaching millions of people around the world. As a content provider to multiple distribution partners, MCH will evaluate the content and pair it with the appropriate distribution outlets such as journals, classrooms, local TV content servers in 100 TV markets, national, or global distribution. Below are a few of MCH's available distribution options:
394 Million people in 63 languages around the world including USAGM, Army, Air Force, and other US media outlets.
26,000 Libraries curating award-winning content collections transforming the way people research, learn, and teach.
MCH is an educational content provider to PBS with recent TV episodes airing in 30 millions households nationwide.
Stock Exchange interviews accessed by 300,000 Financial professionals / investors and 2,500 Journalists.
Mission Critical Health clients can boost their exposure through traditional media buying on TV, Radio, and Print as well as Social Media, Outdoor, and Sponsorship opportunities. MCH also supports educational campaigns through the creation of custom instructor-led educational materials.
TV media buying services consists of Network, Cable, VOD, Syndicated Programming, Linear, OTT, and Streaming platforms.
Digital campaigns can include Mobile, Social Media, Search, Display, Location-Based, Native, and Re-targeting.
Recommended content inside 4,500 Journals from 300 publishers visited by 3 Million HCPs and scientists in 30 countries.
Radio media buys can include National, Network, Syndicated, Spot, Streaming, Satellite, and Endorsements. .
Print ad buys can consist of ad placement in Magazines, Newspapers, Inserts, Direct Mail, and Polybags.
Sponsorship opportunities include custom content sponsorships, Sports, Entertainment, Integrations, and Events.
OOH services include creative design and Billboards, Transit, Street, Large Format, Airport, On-premise, and Aerials media purchase.